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BeginnerUpdated 2026

Writing a press release people finish

The hour after the call is not the time to design a process. Build the playbook now: who speaks, what you say before you know anything, and how day two isn’t worse than day one.

9lessons
1h 20mvideo
6templates
—rating [AWAITING LAUNCH DATA]
What you will be able to do

Outcomes, not topics

  • Publish a holding statement within 30 minutes of an incident
  • Decide who speaks — and who must not — before you need to
  • Run a notification tree that reaches staff before the press does
  • Keep a defensible decision log while the day is still moving
  • Brief an executive for a hostile interview in 15 minutes
  • Close out an incident so the second week is quiet

Curriculum

9 lessons · 3 modules · 1h 20m total. Preview lessons are free.

Module 1 — Before anything happens 4 lessons · 38m
What counts as a crisis (and what is just a bad day)Free preview07:12
Mapping your stakeholders before you need them09:40
Worksheet: your contact tree3 pages
Check: escalation thresholds5 Q
Module 2 — The first 8 hours 5 lessons · 52m
Writing the first statement in 30 minutes11:05
Saying “we don’t know yet” without sounding evasive08:30
Template: holding statement (3 variants)Editable
Channel order: staff, customers, press, platform10:15
Scenario: the supplier data breach8 Q
Module 3 — Day two and the exit 4 lessons · 40m
The follow-up nobody plans for09:20
Briefing an executive for a hostile interview12:44
Decision log template2 pages
Closing out: the post-incident review08:05

Your trainer

[PENDING — instructor name and credentials]

Twenty years in-house and agency-side; led communications through two product recalls and one regulatory investigation. Teaches the version of the job that exists, not the one in the textbook.

Named people only. This card cannot ship without a real name — an unnamed trainer contradicts the About page’s own stated principle.

Questions

How long do I have access?

Forever. The course sits in your library and every future revision is included at no extra cost.

Can I buy this for my whole team?

Yes — team licences are invoiced rather than paid by card. Each seat gets its own login and progress, and you get a completion overview.

What do I get at the end?

A record marking the course complete, plus everything you built along the way — templates, frameworks, your own pitch drafts.

What if it is not what I expected?

Fourteen days, full refund, no explanation required.

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Course rating — awaiting real launch data[AWAITING LAUNCH DATA] The rating stat above renders “—” on purpose. A rating cannot exist before real learners have given one, and a placeholder number reads as a claim.