Practitioner-taught
Recorded by people who currently do the work — on our own client accounts — with the messy parts left in.
Culta Academy
Learn PR and marketing the way we actually practise it.
Short, practitioner-led courses built from real agency work — not general theory, not recycled slides. Taught by the people who do this for clients every week.
Why this academy
Most PR and marketing training is taught by people who stopped practising years ago. Ours isn’t. Every course here comes out of live agency work at Culta Consulting — the same frameworks, pitches and campaign structures we use for paying clients, rebuilt as a course you can go through at your own pace. You finish with something you can use on Monday, not a certificate to frame.
No subscription. Buy a course, keep it for good. VAT shown up front.
Why it works
Built like a workshop, not a webinar
Every course is a job to be done. You finish a module with a deliverable, not a certificate of attendance.
Templates included
Press-kit skeletons, briefing docs, media lists, campaign trackers. Yours to keep.
Fits a working week
Lessons run 5 to 12 minutes. Progress saves to the second, so you can stop mid-sentence.
The catalogue
Start where the pressure is
Every course is bought outright. One price, lifetime access, and the templates come with it.
BestsellerCrisis Communications: the first 48 hours
A repeatable playbook for the day everything goes wrong, and the week after.
£79 incl. VATRecord of completion
Media Relations from a standing start
Build a media list, pitch it, and get answered, without an agency retainer.
£69 incl. VATRecord of completion
NewCampaign measurement that survives the board
Turn reach and sentiment into numbers a CFO will accept.
£75 incl. VATRecord of completion
Writing a press release people finish
Structure, hooks, quotes, and the three lines that decide everything.
£60 incl. VATRecord of completion
Spokesperson training for camera and podcast
Bridging, blocking, and the answer you actually wanted to give.
£79 incl. VATRecord of completion
Internal comms during change
Restructures, relocations, and layoffs, communicated like an adult.
£69 incl. VATRecord of completion
Content strategy for small teams
A publishing rhythm two people can actually sustain.
£65 incl. VATRecord of completion
Working with journalists you have never met
Cold outreach that reads as useful rather than desperate.
£65 incl. VATRecord of completion
PR Foundations: A First Taste
Four short lessons. Learn to spot a real story, write a pitch that gets opened, and see where to go deeper. No cost, no catch.
€0 incl. VATRecord of completion
Coming soonPublic affairs and regulator relations
In production with a former ministry press officer.
In productionAutumn 2026
How it works
Buy it, open it, use it on Monday
No waiting list, no cohort dates, no seat licences to negotiate.
Pick a course
One price, lifetime access, VAT shown up front.
Pay by card
Checkout runs on Stripe. Access is granted the moment payment clears.
Work through it
Video, worksheets and quizzes. Your place is remembered on every device.
Keep the toolkit
Downloads and updates stay in your library for good.
Before you ask
The four things people ask us first
“I don’t have time for a long course.”
Each course is built to finish in a few sessions, not a semester.
“Will this actually apply to my job, or is it theory?”
Every course is drawn from live agency briefs — the same work, not a simulation of it.
“How do I know it’s worth it?”
Built and reviewed by working PR and marketing practitioners at Culta Consulting, not course-platform generalists.
“What do I get at the end?”
A record marking the course complete, plus everything you built along the way — templates, frameworks, your own pitch drafts.
Testimonial — awaiting a real, permissioned quote[AWAITING HUMAN] Renders as a 3px accent left rule with a display-serif blockquote at --tu-text-xl, avatar + name + role beneath. One quote, not a carousel. This is the highest-value slot on a sales page and the most tempting one to fill — which is exactly why it stays empty. An invented testimonial is a fabricated endorsement.
Stat row — awaiting real launch data[AWAITING LAUNCH DATA] Four .stat tiles, 2×2, display-serif tabular numerals. Learners taught, completion rate, average rating, courses published. Only the last of those can exist before launch, and a row of one real number and three invented ones is worse than no row. Ships complete or not at all.
Behind the courses
How a course gets made
Every course starts as a problem somebody actually had — usually one that came through the agency first. We find the person who has solved it more than once, sit with them until the method is written down, then film it in short pieces that survive being watched between meetings.
Nothing ships until a working practitioner outside the company has followed the material end to end and produced the deliverable it promises.
Find the problem
Interviews with people doing the job, not surveys.
Find the practitioner
Someone with scar tissue, and the patience to explain it.
Write the method down
If it can’t be written as steps, it’s opinion, not training.
Test it on a stranger
An outside practitioner runs the whole course before release.
Trainers
Who you will be learning from
Named people only — which means this section cannot ship until the roster does.
Trainer roster — awaiting real names, credentials and photographs[PENDING] Four cards, 1:1 portraits at --tu-radius-md (not circles — circles crop badly on real headshots), greyscale plus a 12% accent overlay in mix-blend-mode: multiply, removed on hover, so a mixed-quality photo set still looks like one set. We make a principle of naming every practitioner, so “Trainer one / two / three / four” would contradict the copy it sits under.
Your next campaign is already on the calendar.
Start a course today and bring something usable to the next planning meeting.