FeaturedCrisis
The apology that made it worse
Four public apologies from the last year, read line by line, with the sentence in each one that turned a bad day into a bad quarter.
Insights
Field notes on being believed
Short pieces from the trainers, published between courses. No gated PDFs, no download-the-whitepaper.
Media
Why journalists ignore your press release
Almost never the subject line. It’s the third paragraph, and what it assumes about you.
Measurement
Impressions are not a result
A three-column model for reporting campaign results a finance director reads to the end.
Writing
Say the thing first
Corporate writing buries the point out of politeness. Move it up without sounding blunt.
Crisis
The 30-minute holding statement
A structure you can fill in while you’re still finding out what happened.
Careers
Going from agency to in-house
The three habits that stop working on your first day on the other side of the brief.
Media
Building a media list that stays useful
Most lists rot in four months. A maintenance routine that takes twenty minutes a week.
Newsletter
One useful thing, twice a month
New posts and course releases. Unsubscribe in one click; we do not sell the list.
Double opt-in. Posted to our own Listmonk instance — no third-party tracker.
Newsletter name — awaiting the naming decision[PENDING] Kelly’s Lane E doc 03 names the newsletter “The Pitch”. Swap the heading above once that is confirmed, and keep the on-page name and the Listmonk list name identical — two names for one list is how people unsubscribe from something they do not recognise.